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If you’ve ever walked out of a meeting thinking, “Why didn’t we get time with the Senator?” this one is for you. Because I’m going to say something that not everyone loves, but everyone needs to hear: Meeting with staff is not a consolation prize. It’s often the most important meeting you’ll have. Your Reality CheckThis week’s post comes from a conversation I overheard in DCA airport after a day on Capitol Hill. A group was frustrated. They had traveled all the way to DC and only met with the staffer - again. They felt brushed off. As a former US Senate staffer, I get it. On the surface, it can feel like you’re not being taken seriously. But here’s what’s actually happening: Staff are the ones doing the work and heavy lifting. They are shaping recommendations, briefing the legislator, and deciding what moves forward. If you are not taking those meetings seriously, you are overlooking the people who actually move your issue forward. Capitol Hill Reality Check: Why You Keep Meeting with Staff And next week, I’m building on this, because your best policy experts are probably already inside your organization. Most groups just haven’t structured their advocacy to use them yet. Pro Tip: Staff are Friends, Not FoesIf you’re meeting with a staffer, shift your mindset from presentation to partnership. Do not just deliver your talking points and leave.
Staff are not there to be impressed. They are there to solve problems, manage competing demands, and advise their boss. The more useful you are to their work, the more influence you will have over time. Read the post to learn the most important question you can ask the staffer if you want a meeting with their boss. Quick Update In an effort to consolidate my content, I'll be posting all my blog posts on Substack about once a week. These posts will be a combo of reality checks, tools, resources, and behind-the-scenes insights. This newsletter will shift to every other week, where I’ll share the highlights and best ideas. If you want everything, you can subscribe on Substack. If not, you’ll still get the good stuff here. Now go make some good trouble, P.S. If you’re ready to get that meeting with the big boss, schedule a discovery call. |
As a nonprofit advocacy expert, I empower organizations to leverage their voices, mobilize their communities, and win on the policies that shape their mission.
I have a bit of a confession. When I can’t sleep, my brain does not wander to relaxing places. It goes straight to strategic plans. Specifically, the ones that say they prioritize advocacy…but actually don't. Because here’s the thing. Many organizations say advocacy is a priority. It shows up in a sentence or two. Maybe it's even in a whole section or pillar of your strategic plan. But when you look closer, it is not operationalized. There is no clear ownership, no defined goals, and no real...
I recently talked with a nonprofit leader who told me something I hear all the time. “We’re doing a lot of advocacy… I just don’t know if any of it is working.” They had action alerts going out. They had a lobby day planned. Their team was posting on social about policy issues. They even had a lobbyist! On paper, it looked like an advocacy program. But when I asked a simple question, “What is the strategy tying all of this together?” she got quiet. This is the pattern I see over and over...
Last week, I had one of those exchanges that makes me want to reach through the screen and gently shake someone. A seasoned lobbyist sent an advocacy update that managed to describe a bill without ever telling advocates whether it was good, bad, or why it mattered. When I offered some unsolicited advice (which was greatly appreciated lol), the response referenced “staying nonpartisan.” Here’s the thing. Explaining impact is not partisanship. Educating your base about what legislation means...