As a nonprofit advocacy expert, I empower organizations to leverage their voices, mobilize their communities, and win on the policies that shape their mission.
New Look. Same Strategy. More Sass.
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Hey there, awesome advocate — Big news: I’m rebranding my blog and email tips under a new banner — ✨Advocacy with a Side of Sass.✨ Because let’s be honest — advocacy isn’t for the faint of heart. It takes courage, creativity, and a sense of humor to keep showing up when the work gets hard. And that’s exactly what this new space is about: real talk, useful insights, and a little tough love for changemakers who actually want to get things done. You can read my very first Substack here: And don’t worry — the blog isn’t going anywhere. My blog will still feature practical, useful tools and resources to help you strengthen your advocacy strategy. Here are a few recent blogs you might’ve missed:
I know it’s tough to keep up with all the resources out there. So now you can get a quick notification when a new blog drops (a couple times per month). Sign up here to get a quick note. So, as a recap, here is how make sure you get these insights (and future sass) delivered straight to your inbox:
Let’s make your advocacy smarter, louder, and a little sassier. In solidarity, |
Snyder Strategies, LLC
As a nonprofit advocacy expert, I empower organizations to leverage their voices, mobilize their communities, and win on the policies that shape their mission.
I have a bit of a confession. When I can’t sleep, my brain does not wander to relaxing places. It goes straight to strategic plans. Specifically, the ones that say they prioritize advocacy…but actually don't. Because here’s the thing. Many organizations say advocacy is a priority. It shows up in a sentence or two. Maybe it's even in a whole section or pillar of your strategic plan. But when you look closer, it is not operationalized. There is no clear ownership, no defined goals, and no real...
If you’ve ever walked out of a meeting thinking, “Why didn’t we get time with the Senator?” this one is for you. Because I’m going to say something that not everyone loves, but everyone needs to hear: Meeting with staff is not a consolation prize. It’s often the most important meeting you’ll have. Your Reality Check This week’s post comes from a conversation I overheard in DCA airport after a day on Capitol Hill. A group was frustrated. They had traveled all the way to DC and only met with...
I recently talked with a nonprofit leader who told me something I hear all the time. “We’re doing a lot of advocacy… I just don’t know if any of it is working.” They had action alerts going out. They had a lobby day planned. Their team was posting on social about policy issues. They even had a lobbyist! On paper, it looked like an advocacy program. But when I asked a simple question, “What is the strategy tying all of this together?” she got quiet. This is the pattern I see over and over...